Having the most exclusive soaps with lovely fragrances doesn’t guarantee that you would get good sales. Instead, your soaps should have the magical power to turn those heads. Yet, with thousands of soaps available in the market today, grabbing customers can be a quite challenging task, right? Well, it shouldn’t be. Your product packaging is the first interaction those customers would have with your soaps. So, why don’t we make the packaging that sells? Below are some creative soap packaging ideas to let you get higher sales!
Soap Packaging – How Important Is It?
What was the first time you will consider when purchasing any soap? Was it the fragrance? Or maybe it was the natural substance that makes the soap? Or else, you might have chosen the soap because it was made by your favorite brand?
Many answers might be coming into your mind this time. Yet, the basic thing that influences us to purchase any item is the product display. Obviously, when we see an item with an elegant presentation, we would be enchanted. Speaking of soaps, this applies more.
Your soap packaging can do more wonders than what you have been thinking. In fact, this packaging has much importance for you to consider. What are they?
- Protects your soap perfectly
- Delivers the first impression – good or bad
- Influences customers’ purchasing decisions
- Highlights your brand name in the market
- Helps to build a strong customer base
Looking at the importance above, you surely need to have the right packaging for your soaps. So, read on the soap packaging ideas below to inspire you!
Natural Materials Make a Wonderful Impression
Even today, natural materials have always made a wonderful impression. When it comes to displaying natural items such as soaps, natural materials can help a lot.
To attract those prospects and transform them into your potential customers, you need the most convincing presentation. This is exactly why using natural packaging materials for your soap packaging boxes can lead you to higher sales. Having the natural, eco-friendly packaging boxes wrapping your soaps will give you benefits while increasing your sales. Even better, natural materials can also make your boxes look more authentic.
But how to find natural materials to design your boxes?
A professional packaging provider such as Pioneer Custom Boxes will help you out in this case. We use natural and eco-friendly packaging materials to produce our custom boxes. You can go with:
- Kraft paper
- Cardboard paper
- Corrugated paper
- Rigid paper
Go for Uniquely Shaped Custom Soap Boxes
Making your soaps look different and unique will surely help in making them fly off the shelves in a brief time. Customers will see hundreds of soaps along with their colorful packaging boxes in the retail stores. If you use uniquely shaped custom soap boxes, your soaps will pop up amongst others. After all, we know that modern customers today always look for something innovative and novel. Thus, you can offer them what they want to see by choosing uniquely shaped boxes.
You can consider shapes such as:
- Pillow boxes
- Pyramid boxes
- Triangular boxes
- Hexagonal boxes
- Round boxes
- And more
Combine Aesthetic Designs with Lively Colour Schemes
Colors and designs are the two essential elements you should never ignore when it comes to designing your soap packaging. Even more, you surely know that the design of your packaging reflects the image of your brand. If you apply a design that is similar to your competitors, then how can you get a competitive edge? Instead, you need to be aesthetic, and again, unique.
The visibility of your soap depends heavily on the look of your packaging. You can enhance visibility by using a lively color scheme and combining it with aesthetic design. For instance, if you are offering soap with a rose extract, you can make your soap packaging in red color. Then, you can add an image of a red rose on the packaging. This will also make it easier for your customers to identify the soap you have inside the packaging box.
Yes, an aesthetic design here means a captivating design with floral patterns. To make your packaging look more attractive, you can apply a relevant image that will grab more attention.
Die-Cut Window Improves the Overall Appeal of Your Soap Packaging
Now let’s think for a moment. What is the best way to appeal to customers who want to purchase soap? It is obvious that they can never open the box before paying for the soap. This reason makes some customers trust their favourite soap brands as they are already familiar with the quality of the soaps. Yet, this doesn’t mean that it will be impossible for you to make them switch to your brand. How?
A die-cut window will be your best bet in this context. Adding a die-cut pattern by shaping a window on your soap packaging will improve the overall appeal of your soap. The beautiful window allows customers to take a look at the real item inside. This way, you can show them how beautiful the soap you are offering is. Even better, by displaying the actual look of your soap, you are building stronger customer trust as you are being honest.
Inserts Make Your Custom Soap Packaging Look More Elegant
In case you want to pack multiple soaps in a single, exclusive packaging, inserts will work very well. Placing inserts in your custom soap packaging will make it look more elegant. This effort will enhance the view of your soaps inside and attract more customers. Far better, inserts will also make your packaging appear to be more exclusive and professional.
Apart from enhancing the view of your soaps, inserts will protect them further. How? Think about that harsh shipping journey your soaps will need to go through. By adding inserts inside the packaging, your soap will remain still in its place. Thus, they would not be crashing into each other and causing damage inside the box.
Use Stylish Typography on Your Soap Boxes Wholesale
Those customers would love to know more about your soaps before purchasing them. Well, you can even convince them to stay loyal to your soap brand. The best way to do this is by providing your product description on your soap boxes wholesale. For this, you need to use stylish typography to drive those customers in exploring further. However, do note that the text should be well-written and readable.
So, what details should you provide on your boxes?
- Your soap’s name
- The list of ingredients you used to produce your lovely soaps
- The skin information (whether your soap is for oily skin, dry skin, or others)
- Your brand name and logo (of course)
Some customers might have allergies to specific ingredients such as cocoa butter or fish oil. Thus, by writing all the details about your soaps, you are showing customers how you take great care of their concerns.
The Introduction of Brand Logo
Your logo on the packaging can attach your brand name and make customers be more familiar with your business. When it comes to getting creative soap packaging ideas, your brand logo acts more than just a simple graphic. Instead, it will give a unique identity to your soap while also promoting your brand.
Your logo is the one that helps customers to recognize your soap. More than that, your logo is the one that can and will extend the reach of your business further. You can create a custom logo to add more uniqueness to your soap. Interested? Pioneer Custom Boxes will assist you to get the most exclusive brand logo on your soap packaging.
Give Customers an Added Value for Their Money
People love to get an added value from the money they spent to purchase any item. You can eventually take advantage of this. To make customers love to purchase your soaps again, you can provide interesting discount coupons or promotional offers on your boxes. Or else, you can also add some small gifts they can get when they purchase your soaps. Need a simple one? Slip in a ‘thank you’ note inside your custom soap boxes. This note will make your customers feel more appreciated and will surely make future purchases.
By giving more value to those customers, you can eventually inspire them to recommend your soap and brand to their friends or families. Yes, more sales to get!
No matter how exclusive your soaps are, they can never survive in the market if you don’t give them any backup. The backup here means a memorable product display through your product packaging. The reason is clear, your product packaging is the one that speaks to customers.
So, hopefully, the soap packaging ideas we exposed above can inspire you to design the best packaging for your soaps. Plus, if you are interested in starting designing your packaging with your own creative ideas, you can always rely on Pioneer Custom Boxes. We provide the most remarkable packaging and printing solutions at a single click. With us, you can get exceptional custom soap packaging that will help you sell your soaps more! Simply contact us now!
Have a great day ahead!